Website and content strategy for USM
We’re excited to share the website - Personalities by USM - and concept that we just finished for Modular Furniture brand USM. The idea is based on our own hatched project Freunde von Freunden and the content marketing model we developed for last year’s adidas Journeys. As USM liked both so much, they contacted us to come up with something tailored to them. We then designed a dedicated website that documents and tells the story of the people behind the furniture.
We brought in our daughter company, Freunde von Freunden, to handle all things content. Together, we planned each production and worked on an editorial strategy that rolled out into an ongoing series of beautifully curated portraits, giving insights into the USM brand and their biggest lovers.